Disney’s brand-new streaming service, Disney Plus, is struggling with success today.

The $7-a-month service offering an array of Disney classics and new shows suffered some technical difficulties hours after launching at 3 a.m. E.T. on Tuesday.

The problems started a little before 7 a.m.  It received more than 8,000 reports of difficulties, mostly with video streaming. Others reported problems logging in. The reports peaked around 9 a.m. and had dwindled by 1 p.m.

Disney said it was working to resolve the issue after consumer demand exceeded its expectations, said spokeswoman Karen Hobson. The company did not say what caused the problem.