Oscar-nominated actor Samuel L. Jackson is lending his iconic voice to Amazon’s Alexa – profanities and all.
The online shopping giant announced that Jackson will be the first celebrity voice for its Alexa virtual assistant and was created using neural text-to-speech technology.
There will be both an explicit version and a clean version when the feature launches later this year. The Alexa “skill” will cost 99 cents as an introductory offer. After the introductory period, the price will be $4.99.
While Jackson is the first official celebrity voice for Alexa, in a 2018 Super Bowl commercial, celebrities Gordon Ramsay, Rebel Wilson, Cardi B and Anthony Hopkins were called on to fill in when Alexa lost hers.
